Joe Soydan's UX/UI Portfolio

Hey, my name is Joe

I'm a

designerresearchercreativestoryteller

Thanks for stopping by. I’m a cognitive psychologist turned human factors and product design professional who uses research, usability testing, and iterative design to create intuitive, safe, and effective experiences. My approach blends empathy, data, and an understanding of human behavior to solve complex design challenges. Let's chat!

design@joesoydan.com

My Design Process

Understand

Dive into user research, uncover pain points, and define opportunities for innovation.

Explore

Use insights to prototype and validate design concepts through iterative user testing.

Refine

Transform validated concepts into optimized, scalable solutions for long-term use.

Reflect

Measure success, understand user feedback, and adapt designs as necessary.

Dive into user research, uncover pain points, and define opportunities for innovation.

Use insights to prototype and validate design concepts through iterative user testing.

Transform validated concepts into optimized, scalable solutions for long-term use.

Measure success, understand user feedback, and adapt designs as necessary.

Imprivata

A company-wide UI audit that led to hi-fi login and navigation patterns for seven applications forming the backbone of a company wide design system.

Desktop

UI Design

Design System

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Audyssey

Desktop redesign of Audyssey Laboratories MultEQ software elevating usability, clarity, and consistency for effortless audio filter calibration and customization.

Desktop

UI Design

Information Architecture

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BCH

A mobile-first redesign of Boston Children’s digital health accelerator website enhancing navigation, readability, and UI clarity to attract investors.

Information Architecture

Usability Testing

Mobile

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