Hey, my name is Joe

Hey, my name is Joe

I'm a

I'm a

I'm a

designerresearchercreativestoryteller
designerresearchercreativestoryteller
designerresearchercreativestoryteller

Thanks for stopping by. I'm a cognitive psychologist turned product designer guided by empathy and driven by data. Let's talk design!

Thanks for stopping by. I'm a cognitive psychologist turned product designer guided by empathy and driven by data. Let's talk design!

Thanks for stopping by. I'm a cognitive psychologist turned product designer guided by empathy and driven by data. Let's talk design!

My Design Process

My Design Process

My Design Process

01

Understand

Dive into user research, uncover pain points, and define opportunities for innovation.

02

Explore

Use insights to prototype and validate design concepts through iterative user testing.

03

Refine

Transform validated concepts into optimized, scalable solutions for long-term use.

04

Reflect

Measure success, understand user feedback, and adapt designs as necessary.

01

Dive into user research, uncover pain points, and define opportunities for innovation.

02

Use insights to prototype and validate design concepts through iterative user testing.

03

Transform validated concepts into optimized, scalable solutions for long-term use.

04

Measure success, understand user feedback, and adapt designs as necessary.

Imprivata

Imprivata

Imprivata

A company-wide UI audit that led to hi-fi login and navigation patterns for seven applications forming the backbone of a company wide design system.

Desktop

UI Design

Design System

Audyssey

Audyssey

Audyssey

Desktop redesign of Audyssey Laboratories MultEQ software elevating usability, clarity, and consistency for effortless audio filter calibration and customization.

Desktop redesign of Audyssey Laboratories MultEQ software elevating usability, clarity, and consistency for effortless audio filter calibration and customization.

Desktop

Desktop

UI Design

UI Design

Information Architecture

Information Architecture

BCH

BCH

BCH

A mobile-first redesign of Boston Children’s digital health accelerator website enhancing navigation, readability, and UI clarity to attract investors.

A mobile-first redesign of Boston Children’s digital health accelerator website enhancing navigation, readability, and UI clarity to attract investors.

Information Architecture

Information Architecture

Usability Testing

Usability Testing

Mobile

Mobile